The thematic Freedom Map was published in postal mail and email fundraising appeals, and was featured on the international diplomacy client's website cdiphila.org to drive visitors to a donation page during its campaign.
Made in the open source geospatial application QGIS and Adobe graphic design tools, it was delivered in image formats for both high quality print production and optimized for fast and scalable web and mobile viewing.
Debrief following the project uncovered how it raised more funds than the client's highest preceding year's campaign, and at an earlier response rate.
In a kickoff interview the map's content was developed to appeal with urgency to its constituents from nations where its programs remain critical to human rights.
Stakeholders informed research. Independent states were shown according to U.S. Department of State diplomatic relations at the time, reflecting the client as a representative for government exchange programs.
Feedback directs future solutions. A Winkel Tripel map projection, as shown here from a critical review, would help the audience more accurately interpret where programs are and where they are most needed.
Geospatial analytics requires applying cartographic best practices for a product's goals and what is being visualized, such as water or land. This case study required matching coordinates of base map imagery with overlaid country polygons.
DADEDA is motivated and well positioned to contribute to your global data project. Founder Kathryn Hurchla has worked with international datasets throughout her career, from global operations and publication circulation for a major art museum, to leading records standardization and data protections compliance in enterprise marketing for a healthcare institution ranked by Newsweek as the #3 World's Best Specialized Hospitals in 2022 working around the world through humanitarian services, education and partnerships, and language interpretation and culturally sensitive patient services.
See more geospatial DADEDA work and research with the global tag on GitHub.