Empathy for challenges and goals was central to this prototype for a city sanitation department's budget presentation to its primary city council audience.
Personas were developed for a central figure with vote swaying power through his role and relationships, and residents to engage them in litter control. View the full persona examples.
Charts placed top and left in Tableau Data Story layouts illustrated key points in each section—spending breakdown, increased cost projections, and marketing briefs.
Visual hierarchy and small text chunks support scanning in a common F shaped pattern.
Surveys informed at a glance placards for business windows, sidewalk trash receptacles, and public transit.